Product, Expertise, or Authority?

 Which Wellness Path is Right for You?

As a doTERRA Wellness Advocate, you’re part of a diverse community of individuals sharing essential oils and natural wellness solutions. Through extensive observation and analysis of successful Wellness Advocates, we’ve identified three distinct paths at which you can build your business. It’s worth noting that approximately 99% of all Wellness Advocates operate within the first two paths, with each path offering its own unique approaches, opportunities, and ways to make an impact. Understanding these paths will help you identify which one that best aligns with your goals, skills, and vision for your wellness business.

The Three Wellness Paths

Path 1

Lead with Product

Building Your Foundation with Product Knowledge

The Product Path represents the traditional approach to sharing doTERRA products. This is where most Wellness Advocates begin their journey, focusing on understanding and sharing the benefits of essential oils.

Key Characteristics:

  • Focus on product education and benefits
  • Direct sharing with family, friends, and network
  • General wellness approach
  • Single income stream through product sales

What This Looks Like:

  • Sharing personal experiences with essential oils
  • Teaching basics of product usage
  • Hosting oil introduction classes
  • Building a customer base through direct relationships

Understanding the Landscape:

  • Most saturated level of business building
  • Requires strong product knowledge
  • Competition is highest at this level
  • Success depends on consistent sharing and relationship-building

Best Suited For:

  • Those new to doTERRA and essential oils
  • People passionate about the products
  • Advocates focusing on personal wellness sharing
  • Those preferring a straightforward business model

Recommended Business Tools

To support your Product Path business activities, these tools can help streamline your operations

Wavoto

  • Ready-made websites
  • Customer contact manager
  • Monthly newsletters

Enroll Pro

  • Contact milestone tracking system
  • Automated task recommendations
  • Goal setting and tracking

Empwr App

  • CRM with activity tracking
  • Automated email campaigns
  • QR code lead capture system

The Wellness CRM

Powered By HighLevel

  • Automated MetaPWR challenge
  • Done-for-you website templates
  • Automated lead generation funnels

Social Fox

Powered By HighLevel

  • Comprehensive workflow automations
  • Unlimited websites and sales funnels
  • Complete CRM with pipeline management

Wellness Growth CRM

Powered By HighLevel

  • Automated Wellness Pyramid campaign
  • Done-for-you automated webinars
  • NFC Wellness Smart Card integration
path 2

Lead with Expertise

Combining Product Knowledge with Specialized Health Focus

The Expertise Path represents an evolution in your business approach, where you combine product knowledge with specific health expertise or areas of wellness focus.

Key Characteristics:

  • Focus on specific health areas or niches
  • Combination of product sales and health coaching
  • Personal brand development
  • Two income streams: products and coaching services

What This Looks Like:

  • Developing specialized wellness programs
  • Creating content around specific health topics
  • Building authority in chosen health areas
  • Offering deeper support through coaching

Understanding the Landscape:

  • Less saturated than the Product Path
  • Requires development of expertise
  • Differentiation through specialization
  • Growth through focused content and programs

Best Suited For:

  • Those with specific health knowledge or interests
  • Advocates ready to deepen their impact
  • People interested in health coaching
  • Those wanting to build a personal brand

Recommended Business Tools

As you develop your expertise and coaching practice, these platforms can support your growth.

The Key Software

Powered By HighLevel

  • Social media content planner
  • Custom branding templates
  • Appointment booking system

Wellness Growth CRM

Powered By HighLevel

  • Custom health coach templates
  • Monthly Ai branding content
  • Access to coaching program builder
path 3

Lead with Authority

Creating Community Wellness Resources

The Authority Path represents an entrepreneurial approach to wellness advocacy, focusing on building local wellness resources and communities.

Key Characteristics:

  • Development of local media assets
  • Community resource building
  • Multiple income streams
  • Regional authority positioning

What This Looks Like:

  • Creating local wellness directories
  • Developing community newsletters
  • Building wellness resource websites
  • Connecting local wellness professionals

Understanding the Landscape:

  • Least saturated level
  • Requires entrepreneurial mindset
  • Focus on community building
  • Opportunity for regional influence

Best Suited For:

  • Entrepreneurial-minded advocates
  • Those interested in community building
  • Advocates ready for business scaling
  • People wanting to create lasting resources

Recommended Business Tools

In this path, the Wellness Takeover strategy stands alone as a comprehensive system for building and managing local media assets that leads to building local authrity in your area.

The Process Of Building Local Media Assets

Compare

Comparison Of Three Steps

Path 1: Lead With Product

Path 2: Lead With expertise

Path 3: Lead With Authority

Perfect for those starting their wellness journey.

For those ready to establish authority.

Become your area’s local wellness authority.

Key Features:

Learn essential oil basics

Share product benefits

Build customer base

Simple business model

Develop health coaching practice

Create specialized programs

Build personal brand

Attract ideal clients

Create local media presence

Build community platform

Develop multiple revenue streams

Become regional influencer

Characteristics:

Entry-level friendly

Product-focused approach

Direct selling model

Basic knowledge required

Expertise-driven approach

Niche market focus

Combined coaching & products

Advanced knowledge required

Asset-based business model

Community leadership role

Multiple income streams

Entrepreneurial mindset needed

Ideal For:

Ideal for beginners passionate about essential oils

Perfect for those with specific health expertise 

Ideal for ambitious entrepreneurs ready to scale 

Challenges:

Highly competitive market space

Requires dedication to specialization

Requires significant time investment

Learn More About Wellness Takeover