Product, Expertise, or Authority?
Which Wellness Path is Right for You?

As a doTERRA Wellness Advocate, you’re part of a diverse community of individuals sharing essential oils and natural wellness solutions. Through extensive observation and analysis of successful Wellness Advocates, we’ve identified three distinct paths at which you can build your business. It’s worth noting that approximately 99% of all Wellness Advocates operate within the first two paths, with each path offering its own unique approaches, opportunities, and ways to make an impact. Understanding these paths will help you identify which one that best aligns with your goals, skills, and vision for your wellness business.
The Three Wellness Paths

Lead with Product
Building Your Foundation with Product Knowledge
The Product Path represents the traditional approach to sharing doTERRA products. This is where most Wellness Advocates begin their journey, focusing on understanding and sharing the benefits of essential oils.

Key Characteristics:
- Focus on product education and benefits
- Direct sharing with family, friends, and network
- General wellness approach
- Single income stream through product sales

What This Looks Like:
- Sharing personal experiences with essential oils
- Teaching basics of product usage
- Hosting oil introduction classes
- Building a customer base through direct relationships

Understanding the Landscape:
- Most saturated level of business building
- Requires strong product knowledge
- Competition is highest at this level
- Success depends on consistent sharing and relationship-building

Best Suited For:
- Those new to doTERRA and essential oils
- People passionate about the products
- Advocates focusing on personal wellness sharing
- Those preferring a straightforward business model
Recommended Business Tools
To support your Product Path business activities, these tools can help streamline your operations
Wavoto
- Ready-made websites
- Customer contact manager
- Monthly newsletters
Enroll Pro
- Contact milestone tracking system
- Automated task recommendations
- Goal setting and tracking
Empwr App
- CRM with activity tracking
- Automated email campaigns
- QR code lead capture system
The Wellness CRM
Powered By HighLevel
- Automated MetaPWR challenge
- Done-for-you website templates
- Automated lead generation funnels
Social Fox
Powered By HighLevel
- Comprehensive workflow automations
- Unlimited websites and sales funnels
- Complete CRM with pipeline management
Wellness Growth CRM
Powered By HighLevel
- Automated Wellness Pyramid campaign
- Done-for-you automated webinars
- NFC Wellness Smart Card integration

Lead with Expertise
Combining Product Knowledge with Specialized Health Focus
The Expertise Path represents an evolution in your business approach, where you combine product knowledge with specific health expertise or areas of wellness focus.

Key Characteristics:
- Focus on specific health areas or niches
- Combination of product sales and health coaching
- Personal brand development
- Two income streams: products and coaching services

What This Looks Like:
- Developing specialized wellness programs
- Creating content around specific health topics
- Building authority in chosen health areas
- Offering deeper support through coaching

Understanding the Landscape:
- Less saturated than the Product Path
- Requires development of expertise
- Differentiation through specialization
- Growth through focused content and programs

Best Suited For:
- Those with specific health knowledge or interests
- Advocates ready to deepen their impact
- People interested in health coaching
- Those wanting to build a personal brand
Recommended Business Tools
As you develop your expertise and coaching practice, these platforms can support your growth.
The Key Software
Powered By HighLevel
- Social media content planner
- Custom branding templates
- Appointment booking system
Wellness Growth CRM
Powered By HighLevel
- Custom health coach templates
- Monthly Ai branding content
- Access to coaching program builder

Lead with Authority
Creating Community Wellness Resources
The Authority Path represents an entrepreneurial approach to wellness advocacy, focusing on building local wellness resources and communities.

Key Characteristics:
- Development of local media assets
- Community resource building
- Multiple income streams
- Regional authority positioning

What This Looks Like:
- Creating local wellness directories
- Developing community newsletters
- Building wellness resource websites
- Connecting local wellness professionals

Understanding the Landscape:
- Least saturated level
- Requires entrepreneurial mindset
- Focus on community building
- Opportunity for regional influence

Best Suited For:
- Entrepreneurial-minded advocates
- Those interested in community building
- Advocates ready for business scaling
- People wanting to create lasting resources
Recommended Business Tools
In this path, the Wellness Takeover strategy stands alone as a comprehensive system for building and managing local media assets that leads to building local authrity in your area.
The Process Of Building Local Media Assets

Compare
Comparison Of Three Steps
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![]() Path 1: Lead With Product |
![]() Path 2: Lead With expertise |
![]() Path 3: Lead With Authority |
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Perfect for those starting their wellness journey. |
For those ready to establish authority. |
Become your area’s local wellness authority. |
![]() Key Features: |
Learn essential oil basics Share product benefits Build customer base Simple business model |
Develop health coaching practice Create specialized programs Build personal brand Attract ideal clients |
Create local media presence Build community platform Develop multiple revenue streams Become regional influencer |
![]() Characteristics: |
Entry-level friendly Product-focused approach Direct selling model Basic knowledge required |
Expertise-driven approach Niche market focus Combined coaching & products Advanced knowledge required |
Asset-based business model Community leadership role Multiple income streams Entrepreneurial mindset needed |
![]() Ideal For: |
Ideal for beginners passionate about essential oils |
Perfect for those with specific health expertise |
Ideal for ambitious entrepreneurs ready to scale |
![]() Challenges: |
Highly competitive market space |
Requires dedication to specialization |
Requires significant time investment |